How to Improve Your Brand Image On a Budget

How to Improve Your Brand Image On a Budget Your brand value will determine your reputation in your marketplace and the price you can charge for your products or services. If you haven’t yet thought about strengthening your brand image, it might be time to come up with a plan. Your branding might be ineffective if it is not based on careful market research, but there are plenty of great cost-effective methods you can use to add value to your offers and engage with your potential and current customers. If you want to develop a strong brand, but have limited budget, find a few tips below. Excel In Customer Service You might think that customer service has nothing to do with your brand. This couldn’t be further from the truth. How you treat your customers and the extra services you add will all build up your brand value and reputation. It is crucial that you excel in customer service and train your staff to look after your clients as well as you would do it personally. By remembering birthdays, offering loyalty discounts and exclusive deals, you can increase the perceived value delivered to your clients. Actively Manage Your Reputation In today’s technology-enabled market, you will have to know that information travels faster than ever before, This means that if you upset a customer, it is likely to end up on Facebook or Twitter, and damage your reputation. You will have to put effective methods in place to monitor customer feedback and satisfaction and remove negative comments submitted by competitors or internet trolls. Even if the statement is not true, your brand image will suffer. Personalize Communication You can also provide more value to your customers by personalizing offers and communication. If you have autoresponders implemented into your sales funnel, make sure that you are personalizing every email and segmenting your list. You don’t want to be sending out the same email to a loyal customer and someone who has never bought anything from you. There are some systems that will allow you to segment your clients based on their open rate and their buying behavior. Use Branded Packaging If you manufacture your own products or send out branded merchandise, you will have to create a unique image about your company and display logos and messages that are easy to recognize. If your main corporate value and mission is related to green technologies and sustainability, you might want to check out the different solutions provided by Green Rush Packaging. Make sure that your packaging is easy to remember and distinguish, and conveys your main corporate messages. Pay Attention to Your Web Design The best way to add a professional touch to your business image is getting a unique design developed. Many website owners believe that simply having a site online is enough. Others think that they need to beat search engines to get traffic and customers. However, it is not true. You will need to make sure that every aspect of your website (design, functionality, images, marketing tools, etc.) work seamlessly together. Focusing on only one aspect will not get you the expected results. Public Relations If you want your brand to have positive associations and connect with people emotionally, it is important that you get involved in the life of the community. No matter if you join local organizations, support a charity, or create your own projects; it will help you connect with your local market and engage with them. Once you understand what your potential customers are looking for, you can tailor your needs to their needs. Your brand will be more visible and more commonly recognized, so you can save money on marketing activities. Press Relations Of course, you will have to maintain a positive relationship with the local and national press, as well. In the age of the internet, however, you will also have to seek collaboration opportunities with brand influencers. There are plenty of famous bloggers and vloggers who are recognized as a source of authority. If you get them to feature your product or services, you are likely to benefit from the endorsement for a long time. Get a professional copywriter to create a press release that will put your brand on the map. Branding is important for companies big or small. It is important that all your communication channels show off your vision and mission, values, and professionalism. Make sure that you work on new methods to add value every day and engage with your customers and communities, as well as brand influencers.